Communicating Board of Education Issues, Winsomely & Persuasively

What happens in the school room in one generation will determine government and society in the next, to paraphrase Abraham Lincoln. That's why education advocates must resist attempts to politicize the classroom, focusing instead on education's real purpose - lifting differently talented kids from where they are to where they're capable of going.

America's students have never been in greater need of persuasive advocates to propel reforms and advance their interests. While Chinese third graders learn calculus concepts, ours aren't reading or doing math at grade level, with our most vulnerable at-risk students suffering the most.

Helping education advocates become more influential is the aim of this workshop, an interactive, skill-building program designed to teach attendees how to persuade by appealing to both hearts and minds, whether speaking at a school board meeting or writing a letter to the editor. Speaking up doesn’t require as much courage if done in…