Engage to Win Conservative Persuasive Messaging Workshop

CONSERVATIVE PERSUASION WORKSHOP DESCRIPTION: Transforming conservatives into likable and trusted advocates is the aim of Melanie's Conservative Persuasive Messaging workshop, an interactive skill-building program designed to help attendees appeal beyond "the choir" by mastering Six Powers of Persuasion. The ability to persuade is not a gift of chosen few, but a powerful skill that is learned, practiced, and coached, helping attendees:

• Advance ideas and priorities with language that resonates
• Enhance likability and trust by becoming more winsome
• Avoid conflict by pivoting to better ground
• Earn credibility and trust by validating and addressing
• others' concerns
• Catalyze agreement by building bridges to common
• ground
• Elevate discourse and the GOP brand by reversing
• damaging misperceptions
• Become more compelling and influential role models