Private Zoom - Persuasively Messaging the Issues That Will Determine the 2024 Election

"People don’t care how much you know until they know how much you care. When we do that, we win!" 

Democrats have been far better at messaging than Republicans, primarily because they know how to communicate using compassion-framed arguments. Republicans miss that sweet spot by sticking to facts and logic, which the average person often tunes out as dull.

Melanie Sturm will talk about how to frame topics like abortion to win in 2024!  She recently gave this talk at the RNC (Republican National Committee) and has spoken at conferences like Turning Point USA.